Essay on apple - 711 Words

Apple Computer experienced many difficulties in the 1990’s. As five years passed, the company has had four different CEO’s. As each CEO took over, the company would go thru a different reformation. In July of 1997, Apple had submitted two-thirds of its market share. It was said that losses topped 1.6 billion dollars and shares were trading near all-time lows. Co-founder Steve Jobs had come to Apple’s rescue when the company was at its lowest point. He unleashed a series of dramatic moves like a stunning decision to sign a long-term cross-licensing agreement with Microsoft for $150 million dollars. Jobs then ended Spindler’s(former Ceo) cloning strategy and went on to kill the Newton, John Sculley’s(both former Ceo’s) pride and joy. Job’s†¦show more content†¦After a several months, they had made 200 sales and taken on a new partner. He was A.C Mike Markkula, Jr., a minted millionaire who had retired from Intel at the age of 33 . Markkula, who was active in attracting venture capital, was the experienced businessman on the team; Wozniak was the technical genius; and Jobs was the visionary who sought to change the world through technology. He made it Apple’s mission to bring an easy-to use computer to every man, woman, and child. In April of 1978, the company had launched the Apple II, a simple machine that ordinary people could use straight out of the box. This machine had set off a computing revolution that drove the personal computer industry to $1 billion in annual sales in less than three years. Apple quickly became the industry leader, selling more than 100,000 Apple IIs by the end of 1980. In December 1980, Apple launched a successful IPO. nbsp;nbsp;nbsp;nbsp;nbsp;Apple’s competitive position changed fundamentally when IBM entered the PC market in 1981. The IBM PC, which relied on Microsoft’s DOS operating system and a microprocessor from Intel, was stolid and gray when compared to the graphics and sound enhanced Apple II. But the IBM PC was a relatively open system that other manufacturers could clone. By comparison, Apple’s computers relied on proprietary designs that only Apple could produce. As IBM-compatibles proliferated, Apple’s revenues continued to grow, butShow MoreRelatedApple Production891 Words   |  4 PagesTotal production of apple fruit in Himachal Pradesh has increased from 892112 (MT) in 2010-11 to 777126 (MT) in 2015-16. In 2011-12 and 2014-15, apple production declined due to heavy rains and hail storms in apple orchids which effects its cultivation, after all apple production of Himachal Pradesh is growing rapidly. The pace of development is further jeopardized due to the dwindling apple production, owing to weather vagaries and market fluctuation and the production of apple during last few yearsRead MoreThe Arctic Apple1569 Words   |  7 PagesThe Arctic Apple was brought into development in 1996 by a Canadian fruit company, Okanagan Specialty Fruits (OSF), that hoped to engineer conventional apples to be nonbrowning and bring them to the markets for consumers. Currently, 40% of the apples being produced are wasted and much of this is a result of superficial bruising and browning (Lehrman, 2014). The company’s goal is to reduce apple waste while still maintaining the apple’s great taste and healthfulness (Arctic ® Apple, 2016). In essenceRead MoreApple609 Words   |  3 PagesINTRODUCTION In 1996, Apple was a struggling company that had lost more than 70% of its market capitalization in the past decade. 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Apple974 Words   |  4 PagesApple and Microsoft Apple and Microsoft are the two largest firms in the industry of consumer electronics and computer manufacture. The two companies tend to have numerous similarities and differences. Microsoft and Apple simultaneously initiated their corporate structure. Currently, they are the best-earning top innovators and major rivals in the market, and their products are globally most utilized. This paper evaluates similarities and differences between Microsoft and Apple by exploring theirRead MoreApple : A Huge Apple Fanatic1322 Words   |  6 PagesThe company I chose is Apple. I am a huge Apple fanatic. Apple revolutionized computing, phones, and music. Many people use its products to help to eat, drink, sleep, work, travel, relax, read, listen, watch, shop, chat, and date. Apple has developed many flagship products to huge international acclaim. Anyone would be able to use these products once he or she gets them in hand although they are revolutionary, high-tech magic boxes. A cold â€Å"ma sculine† aesthetic that spoke of maturity, rational technologyRead MoreApple s Speech : Apple1816 Words   |  8 Pageskeynote, which is mostly all about iPhone and IOS. This year we got to see some new amazing products that apple unveiled, iphon6 and plus, apple watch, apple pay to compete against their archrivals Samsung. The keynote took place in Cupertino, where Steve Jobs introduced the first Macintosh to the world. Every keynote that apple has always been exciting, but this one was little extra exciting. Apple introduced a lot of great products to the people that will make them happy and will make their lives better